Right to Delete Information
Last updated: June 12, 2026 · DRAFT — requires attorney review before launch
This page provides general educational information about deletion rights. It is not legal advice. For information about your specific situation, consult a qualified attorney. To submit a deletion request, see Section 4.
1. Overview
The right to delete — sometimes called the "right to erasure" — allows individuals to request that organizations delete their personal information. For families of child creators, this right has particular significance: a child who participated in monetized content as a minor may have a legally protected ability to request deletion of their digital history once they reach adulthood.
This page explains what deletion rights exist, who holds them, and how to exercise them through Brandkept. It also explains what happens to your data when you close your account or submit a deletion request.
This page is educational. Brandkept does not provide legal advice about your specific deletion rights. A qualified attorney can advise you on the specific laws that apply to your situation, your state, and the platforms your child uses.
2. Legal Framework
Several federal and state laws create or affect deletion rights for families of child creators. These are general descriptions — consult an attorney for advice specific to your situation.
COPPA — Federal Law
The Children's Online Privacy Protection Act gives parents the right to delete personal information collected from children under 13. Under COPPA, Brandkept must honor parental requests to delete a child's data. COPPA's 2025 amendments expanded these protections. This right exists regardless of which state you live in.
California SB 1247 — Child Influencer Protection Act (Pending)
California's Senate Bill 1247 (as of the date of this writing, pending enactment) would give individuals who appeared in monetized online content as minors the right — upon reaching adulthood — to demand that the content be deleted or that they receive compensation for their appearance. This is distinct from Brandkept's data retention: it concerns the content platforms where your child appeared. Brandkept is building infrastructure to support SB 1247 compliance tracking when the law takes effect.
⚠ The status of SB 1247 may have changed since this page was last updated. Verify current law with an attorney.
Arkansas Child Influencer Protection Act
Arkansas enacted protections for minor influencers that include procedures for requesting removal of monetized content featuring minors. Brandkept's compliance dashboard includes tracking for Arkansas takedown procedures. Consult an Arkansas entertainment attorney for guidance specific to your situation.
State Privacy Laws — Adult Deletion Rights
Several states give adults the right to request deletion of their personal information from businesses. These include:
- California (CCPA/CPRA) — right to delete, right to correct
- Virginia (CDPA) — right to delete
- Colorado (CPA) — right to delete
- Connecticut (CTDPA) — right to delete
- Utah (UCPA) — right to delete
- Texas (TDPSA) — right to delete
These rights apply to the parent account holder's own data. Child data is governed by COPPA, not state adult privacy laws.
3. Who Can Request Deletion
Parents and Legal Guardians (children under 13)
Under COPPA, you have the right to request deletion of your child's personal data from Brandkept at any time. This right is unconditional for children under 13. Submit a request as described in Section 4.
Teen Account Holders (ages 13–17)
Brandkept is a parent-controlled platform. Teens do not have direct account access unless explicitly granted by their parent. If a teen wishes to request deletion of their data, that request must currently be made by or through the parent account holder. We are monitoring evolving teen privacy law for future updates.
Adults Who Appeared as Minors in Monetized Content
When California SB 1247 and similar laws take effect, individuals who appeared in monetized content as minors will have deletion or compensation rights related to that content. Brandkept's platform tracks content appearances in the Content Appearances module, which is designed to support these future rights. For current rights, consult an entertainment attorney in your state.
Account Holders Under State Privacy Laws
If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or Texas, you have the right to request deletion of your own personal data under your state's privacy law. See Section 4 for how to submit a request.
4. How to Submit a Request via Brandkept
There are two ways to request deletion of your data:
Option A — In-Product (Fastest)
Go to Settings → Account → Delete Account. This initiates immediate soft-deletion of your account and data. Permanent deletion completes within 30 days. This option is available 24/7 without contacting us.
Option B — Email Request
Send an email to privacy@brandkept.com from the email address associated with your account.
- For general account deletion, use subject line: Account Deletion Request
- For COPPA parental deletion of a child's data, use: COPPA — Parental Data Deletion Request
- For state privacy law requests (CCPA, CDPA, etc.), use: [State] Privacy Deletion Request
We will verify your identity before processing the request. We may ask you to confirm your account email or provide additional verification for large-scale deletion requests.
Note: This page covers deletion of your data from Brandkept's systems. Deletion of content from YouTube, TikTok, Instagram, Twitch, or other platforms must be requested directly from those platforms. Brandkept cannot delete content on your behalf from third-party platforms.
5. Our Compliance Timeline
| Request Type | Response Target | Permanent Deletion |
|---|---|---|
| COPPA parental deletion (under 13) | 10 business days | Within 30 days of soft-delete |
| General account deletion | Immediate (in-product) | Within 30 days of soft-delete |
| CCPA / California deletion request | 45 days (extendable 45 more with notice) | Within 45 days of verification |
| Other state privacy law requests | 45 days | Within 45 days of verification |
| SB 1247 requests (when enacted) | 10 business days | Per enacted law requirements |
Timelines begin after identity verification is complete, not from the date of the initial request. We will confirm receipt of your request within 2 business days.
6. What Happens to Your Data
Active Systems (30-day soft-delete window)
When you delete your account, a 30-day soft-delete window begins. During this period your data is removed from all active interfaces but is retained in our systems in case you change your mind. After 30 days, permanent deletion begins and is completed within the following 30 days. You may cancel a deletion request during the soft-delete window by contacting privacy@brandkept.com.
Payment Records — Retained 7 Years
Federal and state tax law requires businesses to retain financial transaction records for a minimum of 7 years. Subscription payment records processed through Stripe are retained for this period regardless of account deletion. This is a legal requirement, not a discretionary choice. These records include payment amounts and dates but do not include your full payment card number.
Audit Logs — Retained 3 Years
To comply with COPPA and applicable state privacy laws, audit logs recording actions taken on minor data are retained for 3 years after account closure. These logs do not include the underlying personal data — they record actions taken (e.g., "income record created") without retaining the content of the records after deletion.
Backup Systems
Data in backup systems is overwritten on a rolling 30-day cycle. After the standard deletion process completes, your data will be removed from backups within an additional 30 days.
7. Receiving a Deletion Request from Your Child
As your child grows older — particularly upon reaching 18 — they may request deletion of content featuring them from platforms where they created content as a minor. This is separate from Brandkept's role and involves the platforms directly (YouTube, TikTok, Instagram, etc.).
If your child asks you to delete their data from Brandkept, you can do so at any time through your account settings. There is no legal requirement currently (in most states) that you do so at your child's request once they are an adult — but as a practical matter, honoring your child's wishes about their own data is consistent with the spirit of the laws Brandkept is built around.
When SB 1247 and similar laws take effect, adult children who appeared in monetized content as minors may have legally enforceable rights against you (as the parent who controlled the accounts) or against the platforms. Brandkept's Content Appearances module helps you maintain documentation that may be relevant to demonstrating compliance with these future obligations.
Resources for Navigating This Situation
- Los Angeles County Bar Association — Lawyer Referral Service
- California State Bar — Find a Lawyer
- American Bar Association — Free Legal Help
Brandkept does not endorse or recommend any specific attorney or firm. These are free referral resources only.
8. Contact
Questions about deletion rights or to submit a deletion request: