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Right to Delete Information

Last updated: July 30, 2026

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This page provides general educational information about deletion rights. It is not legal advice. For information about your specific situation, consult a qualified attorney. To submit a deletion request, see Section 4.

1. Overview

The right to delete — sometimes called the "right to erasure" — allows individuals to request that organizations delete their personal information. For families of child creators, this right has particular significance: a child who participated in monetized content as a minor may have a legally protected ability to request deletion of their digital history once they reach adulthood.

This page explains what deletion rights exist, who holds them, and how to exercise them through Brandkept. It also explains what happens to your data when you close your account or submit a deletion request.

This page is educational. Brandkept does not provide legal advice about your specific deletion rights. A qualified attorney can advise you on the specific laws that apply to your situation, your state, and the platforms your child uses.

3. Who Can Request Deletion

Parents and Legal Guardians (children under 13)

You can request deletion of your child's personal data from Brandkept at any time. We do not condition it on anything. Submit a request as described in Section 4.

Teen Account Holders (ages 13–17)

Brandkept is a parent-controlled platform. Teens do not have direct account access unless explicitly granted by their parent. If a teen wishes to request deletion of their data, that request must currently be made by or through the parent account holder. We are monitoring evolving teen privacy law for future updates.

Adults Who Appeared as Minors in Monetized Content

When California SB 1247 and similar laws take effect, individuals who appeared in monetized content as minors will have deletion or compensation rights related to that content. Brandkept is designed to support future compliance with these requirements. For current rights, consult an entertainment attorney in your state.

Account Holders Under State Privacy Laws

If you are a resident of California, Virginia, Colorado, Connecticut, Utah, or Texas, you have the right to request deletion of your own personal data under your state's privacy law. See Section 4 for how to submit a request.

4. How to Submit a Request via Brandkept

There are two ways to request deletion of your data:

Option A — In-Product (Fastest)

Go to Settings → Profile → Danger Zone → Delete Account. This submits a deletion request for your account and all associated data. You will receive a confirmation email with a request ID and expected processing deadline. This option is available 24/7 without contacting us.

Option B — Email Request

Send an email to privacy@brandkept.com from the email address associated with your account.

  • For general account deletion, use subject line: Account Deletion Request
  • For COPPA parental deletion of a child's data, use: COPPA — Parental Data Deletion Request
  • For state privacy law requests (CCPA, CDPA, etc.), use: [State] Privacy Deletion Request

We will verify your identity before processing the request. We may ask you to confirm your account email or provide additional verification for large-scale deletion requests.

Note: This page covers deletion of your data from Brandkept's systems. Deletion of content from YouTube, TikTok, Instagram, Twitch, or other platforms must be requested directly from those platforms. Brandkept cannot delete content on your behalf from third-party platforms.

5. Our Compliance Timeline

Request TypeResponse TargetPermanent Deletion
COPPA parental deletion (under 13)10 business daysWithin 10 business days of your request
General account deletionImmediate (in-product)Within 10 business days of your request
CCPA / California deletion request45 days (extendable 45 more with notice)Within 45 days of verification
Other state privacy law requests45 daysWithin 45 days of verification
SB 1247 requests (when enacted)10 business daysPer enacted law requirements

Timelines begin after identity verification is complete, not from the date of the initial request. We will confirm receipt of your request within 2 business days.

6. What Happens to Your Data

Active Systems

When you submit a deletion request, your request is logged and a confirmation email is sent to you with a request ID and expected processing deadline. Your data remains accessible in your account until processing begins. To cancel your request before processing is complete, email privacy@brandkept.com with your request ID.

Payment Records — Retained 7 Years

Federal and state tax law requires businesses to retain financial transaction records for a minimum of 7 years. Subscription payment records processed through Stripe are retained for this period regardless of account deletion. This is a legal requirement, not a discretionary choice. These records include payment amounts and dates but do not include your full payment card number.

Audit Logs — Retained for the Life of Your Account and Post-Closure

Audit logs recording actions taken on minor data are retained for the life of your account and for one year following account closure for legal and compliance purposes. These logs do not include the underlying personal data — they record actions taken (e.g., "income record created") without retaining the content of the records after deletion.

Backup Systems

Data in backup systems is overwritten on a rolling 30-day cycle. After the standard deletion process completes, your data will be removed from backups within an additional 30 days.

7. Receiving a Deletion Request from Your Child

As your child grows older — particularly upon reaching 18 — they may request deletion of content featuring them from platforms where they created content as a minor. This is separate from Brandkept's role and involves the platforms directly (YouTube, TikTok, Instagram, etc.).

If your child asks you to delete their data from Brandkept, you can do so at any time through your account settings. There is no legal requirement currently (in most states) that you do so at your child's request once they are an adult — but as a practical matter, honoring your child's wishes about their own data is consistent with the spirit of the laws Brandkept is built around.

When SB 1247 and similar laws take effect, adult children who appeared in monetized content as minors may have legally enforceable rights against you (as the parent who controlled the accounts) or against the platforms. Brandkept is designed to help families maintain records that may be relevant to demonstrating compliance with these future obligations.

Resources for Navigating This Situation

Brandkept does not endorse or recommend any specific attorney or firm. These are free referral resources only.

8. Contact

Questions about deletion rights or to submit a deletion request: